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Sophia Mae Amsterdam A world of atmosphere, style & self-care
The ValkLife team takes you to the best hotspots, interior design tips, and trends in Amsterdam. Our first stop is SophiaMae, the luxury self-care brand founded by MonicaGeuze.
The Dutch entrepreneur launched this high-end lifestyle and beauty label in 2022 to bring self-care back to its essence.
In the flagship store on Heiligeweg, you'll experience fragrances, interior design inspiration, and stylish product, a must-see for any trendspotter.
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Neutral colors, dark walnut wood, and natural materials define the image.
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The Sophia Mae Flagshipstore is located in the monumental building at Heiligeweg 37 in Amsterdam. A perfect place for a brand that revolves around atmosphere, experience, and self-care.
The choice of this historic building is particularly fitting, as the rich architectural details seamlessly align with the brand philosophy. With the classic Amsterdam School facade, mahogany wood, stained glass windows, and carefully crafted woodwork, the building exudes timeless elegance.
SERENE MINIMALISM WITH JAPANDI INFLUENCES
Not only does the facade immediately catch your attention. As soon as you step into the store, the style becomes clear: serene minimalistic with Japandi influences. Neutral colors, dark walnut wood, and natural materials define the look. At the center of the store stands a striking sculpture: an elegant woman with flowing hair, holding a texture spray and a tanning mist in her hands. This sculpture symbolizes the face behind Sophia Mae.
EXPERIENCE AND PRODUCT EXPERIENCE
The interior itself is an experience, but the experience of the products is also central. Visitors can smell, touch, and experience the entire collection. Around the image of the woman, a sink with towels has been placed so that guests can test the products on the spot.
The store brings together everything that Sophia Mae has to offer. Those who love self-care or are interested in the home-care line will find exactly what they are looking for here. The layout is clear: one wall for self-care products, the middle for makeup, and another wall for home-care items. This way, you can easily search for specific products.
HIGH-END SERVICE IN HOSPITALITY
In addition to the experience and layout, the service is high-end. Employees provide a warm welcome, listen attentively to your questions, and offer advice when needed. This makes the store and the service truly hospitality-worthy.
Even small details contribute to the high-end experience: the staff is patient, knows how to share the brand story, and creates an atmosphere in which you can truly take the time to explore. The result is that the store feels like a luxurious oasis, where each visit feels like a personal and thoughtful experience.
Definitely a must-visit during a day in Amsterdam!
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