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VAN DER VALK AGAIN MOST SUSTAINABLE
Van der Valk has once again been named in the Sustainable Brand Index 2026 as the Most Sustainable Brand in the Hotels Netherlands category. This allows the hotel chain to maintain its position as an industry leader in the field of sustainability.
The renewed first place shows that the organization's sustainable efforts are visible to guests and are widely appreciated.
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What is the Sustainable Brand Index
The Sustainable Brand Index is the largest independent brand survey on sustainability in Europe. In the survey, nearly 1,600 brands, divided across 36 sectors, are assessed by approximately 80,000 consumers in eight countries.
The ranking is entirely based on consumer perception and shows to what extent brands are actually perceived as sustainable by consumers. It involves how consumers assess aspects such as environmentally conscious actions, social responsibility, and transparency. The research is completely independent and provides insight into how sustainability contributes to brand valuation.
Structural focus on sustainability
Van der Valk has been among the leaders in the hotel industry for several years in a row. The recurring recognition aligns with the organization's long-term vision, in which sustainability and continuity play an important role.
For years, investment has been made in making both existing and new hotels more sustainable. The focus is on energy efficiency, reducing CO₂ emissions, and making conscious choices in design, construction, and operation.